This creates a customized approach for each buyer and can help increase response and conversion rates, providing a better experience for both sides – a company and a customer. And it’s not just for person-to-person communication – brands can now also create an entire experience through messaging: building awareness, driving conversions, providing support, answering questions, and so on is now possible through an app like Rakuten Viber. There is a lot of research out there showing how messaging platforms are the future of communication. Texting changes the way we communicate, enhances the variety of mediums available to express thoughts and feelings, and introduces new tools to make our day-to-day conversations as frequent and productive as possible. It’s a convenient, less intrusive, efficient way to communicate that has the ability to get a voluminous point across in a clear, structured way. For more than a decade now, most smartphone users have been choosing messaging over calls. There are many circumstances and situations when communication in person or over the phone is an absolute necessity, and it can’t be replaced by texting.īut messaging has made its way into our smartphones for good. If you’re adding a link to a message with other information in it, write your text out as usual, then paste in the link.Rakuten Viber is one of the most popular messaging apps in the world, and we get this question a lot – do people really love texting more than speaking? A short answer to this question is “It depends”. So, you’d insert the link right into the message box. Let’s say we want to share a new blog post with our contacts. Not only does the link shortener save you valuable characters, but it also converts your link into a tracking tool accessible from your analytics dashboard. You can also use a URL shortener to reduce the length of the URL you include in your message.įor SimpleTexting users, including short URL links in your texts is as easy as copying and pasting your link, then pressing the paperclip icon at the top of the message box. Most messaging platforms automatically turn the URL into a link allowing contacts to click and access the linked page. To include a link in any text message, just type or paste the full URL into your text. The big question is, how do you send a link in a text? There’s just one easy step to follow. No matter how you format them, adding links to your texts gives you the chance to extend your messages beyond the character limits and deepen your customer connection. Read our ultimate guide to SMS marketing: To give you an example, here are two versions of the link to our Ultimate SMS Marketing Guide: A regular link is simply a URL that’s not embedded in any text. You open a hyperlink by clicking on a highlighted word or phrase. While links and hyperlinks both direct you to a web page when you click on them, the difference is in the look of the link itself. What’s the difference between links and hyperlinks? Add links to that open rate and you give your audience a reason to stay engaged with your brand for longer than the time it takes to read your text. Texts get a 98% open rate, which is excellent. They encourage engagement beyond simply opening and reading the text.Links give you an easy, measurable way to see how much of your audience is tuned in and interacting with your texts so you can level up future campaigns. The best SMS marketing strategy is one that improves and evolves over time. They allow you to track your results (more on that later).Your customers can open your link with a single click, making them much more likely to take action. Once your contacts know what to do, it’s important that you reduce the amount of time and effort they’ll have to devote to doing it. They make taking the next step convenient.A text that simply says, “We’re having a sale!” may confuse your subscribers more than one that says, “Shop our sale at !” They give your contacts a clear next step to follow.First things first, why would a business owner want to send a link in a text message? Well, links do a few very important things.
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